Joy Shikaze - About Us

Are you
ready for your
close-up?

Who Is Joy Shikaze?

Joy Shikaze, APR

Media Coach
&
PR Expert

Teaching you the
secrets of....

How to get your
story in the news!

&

How to keep your
story out of the news!

************

WHAT PEOPLE ARE SAYING ABOUT
JOY SHIKAZE...

“Joy has an excellent knowledge of media relations and is committed to the success of her clients beyond the work."

Grace Diffey, APR,
President, Sandown Communications

Joy Shikaze, APR is an award winning accredited public relations professional with over 20 years experience as a media training coach and communications specialist.

Service Philosophies – The Difference We Bring

There are two key aspects of Joy Shikaze’s service philosophies which differentiate her from other coaches and consultants:

1. Focusing on what people do best. No one can specialize in all areas. Thus, when the needs of our clients can not be served through the nucleus of our own expertise, Joy aligns with other proven, competent and trusted partners who have specific expertise (e.g. camera operators, reporters, etc…) to meet identified client needs within a single service approach.

2. Transfer knowledge. Joy’s solutions do not leave you “consultant dependent.” They are sustainable beyond the project. Joy focuses on creating media strategies that include a plan for implementation using resources that are realistic within your current and foreseeable operating environment.

Expert & Coach

As a leader in the public relations consulting business, focusing on media training and communications planning, Joy has extensive experience working with business, entrepreneurs, professional associations, not-for-profit & non-profit organizations in the following areas:

media relations

public relations

communication planning

corporate communications

editing

events

facilitation

government relations (all levels)

keynote presenter

trade shows

writing

Education & Experience

In addition to being one of the first professionals to achieve the Accredited Public Relations (APR) designation in the area, Joy has a B.A. from McMaster University, a certificate in public relations from Humber College and is currently pursuing her Master in Communications Management from McMaster University.

Other public relations experience includes working as:

President of MJS Communications, a full-service public relations firm, specializing in developing and implementing communications and media relations strategies for business and non-profit organizations.
Media Relations Instructor at McMaster University
Co-author of PR Means Business for REALTORS® (with Catherine Martin, APR)
Communications Consultant for the Hamilton Chamber of Commerce
PR and Communications Director for the Metropolitan Hamilton Real Estate Board
Associate with several Hamilton and Toronto public relations firms

Utilizing her ability to complete multi-level team projects under various deadline pressures, Joy has been responsible for the media relations and promotion for numerous events as both a consultant and volunteer.

Affiliations & Memberships

Hamilton Chamber of Commerce
Canadian Public Relations Society
McMaster University CCE Faculty
Information Marketing Association
LinkedIn