Are you
ready for your
close-up?
Joy Shikaze, APR
Media Relations
&
PR Expert
Empowering leaders to
manage their message!
How to get your
story in the news!
&
How to keep your
story out of the news!
************
WHAT PEOPLE ARE SAYING ABOUT
JOY SHIKAZE...
“Joy is known as an expert in the field and she certainly proved that again today. …A lot of people in today’s media training session were new to the business and so were learning new things. But those of us that were veterans had great reminders of things that we need to be doing…. Media training is absolutely critical to what we do, but not just in terms of reactive relationships with the media but proactive relationships.”
Scott McHammond,
VP of Communications, Stakeholder Relations,
Joy's Most Popular Speaking Topics
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Whether you are looking for an entertaining speaker who can guarantee to get the audience involved ... or a full day intensive workshop, Joy Shikaze will work with your company or organization to customize and deliver a hands on workshop. |
“Demystifying” the Media – Working with the Media
Always feed the media…hungry for news…24/7/365
Take the mystery and fear out of working with the media by being prepared before the media calls. In this customized experiential workshop you will learn the strategies used to determine your key messages and how to effectively manage the interview. This media relations session is appropriate for everyone from frontline workers (your first point of contact) to senior executives (the spokespeople). Delivered as an introductory course, refresher or advanced level training, this seminar is designed to show that a consistent message and professional approach is essential in building strong relations with the media.
Don’t Get Lost in the Crowd – Begin with a Communications Plan
With so many similar businesses and non-profit organizations competing for attention in today’s marketplace, it is easy to get lost in the crowd. By creating a communications plan, which includes the successful R.A.C.E. (Research, Analysis, Communications and Evaluation) formula, you can focus on delivering a consistent message that is heard by all your key stakeholders. In this session, you will discover that designing and delivering an effective communications strategy requires careful planning and an on-going team effort.
How to Get Promotion for Your Special Event or Tradeshow
Are you missing the chance to get free promotions for your special event or tradeshow? It has been said that each special event or tradeshow is a unique business (within your business) that is run for a brief period of time, locally or halfway around the world. Believe it or not, the media is not interested in promoting your event for you. What they are really interested in is the story surrounding the event or tradeshow participants. In this workshop we will focus on strategies and concepts to determine how to get your stories told.
Using Communications Strategies to Facilitate Meetings for Effective Results
Anyone who has ever been involved in running a meeting or facilitating a discussion will know it can be both a rewarding and frustrating experience. Each member of a group has something of value to offer in every discussion, even if it is a conflicting point of view. As a detailed introduction or refresher course for the seasoned facilitator, this workshop is designed for participants to learn the valuable communications strategies and “tricks of the trade” to get groups working together.